8:30 AM - Arrival & Breakfast

    Welcome to the event! Enjoy a light breakfast and get ready for an exciting day.

9:00 AM - Opening Remarks

    Let's kick off today event with a brief introduction and overview of what to expect.

9:05 AM - How to start with AppLovin 101

9:25 AM - Monetization Strategies

9:45 AM - Coffee Break

10:00 AM - Q&A

    Have your questions answered by our experts in this interactive session.

10:30 AM - Closing Remark & Survey

Wrap up and provide your valuable feedback through a survey.

10:40 AM - Networking

主题演讲

深入了解全球热点市场及赛道，分析爆款案例，探索Q3和Q4的策略方向和机遇，帮助您把握下半年的行业大盘趋势。

了解变现大盘的趋势和机遇，体验我们的AI引擎AppDiscovery如何革新获客效率，并探索SparkLab的广告素材最佳实践及报告，洞悉生成式AI结合顶尖广告创意的策略。

探索2024上半年全球手游营销趋势，深入分析重度与轻度游戏素材趋势，包括创新的广告素材和策略。本环节还将分享试玩和视频广告的新洞察，并探讨下半年的市场机遇。

主题演讲

16:15 - 17:15 社交时间

品尝精选小食、饮料及鸡尾酒，与此同时，您还将有机会与演讲嘉宾及同行建立联系，与志同道合的朋友交流，分享经验，共同成长。

16:00 - 17:00 Welcome coffee

Collect your badge and swag, grab a cup of coffee, and say hello to your fellow industry friends at AppLovin Connects! Don’t miss out on the breath-taking view of the Bosphorus and delicious pastries.

17:00 - 17:30  State of Ad Monetisation in 2023 - Best Practices, Trends, Benchmarks

We’ll start our talks with where ad monetization stands as we head into 2023, including insights from previous years around best practices and trends, and how to leverage that data to create actionable benchmarks for your own ad campaigns.

17:30 - 18:00 User Acquisition - 2023 Trends and What’s Ahead for AppLovin 

Following our ad monetization discussion, we’ll move into user acquisition. The discussion will revolve around UA trends, as well as what’s coming for AppLovin’s own smart UA solution, AppDiscovery, in 2023.

17:40 - 18:00 Networking Break